What Can Be Included On Shop Front Signs?
If you have a business premises then it stands to reason you are going to want to have the front of the shop looking good to get people interested. The front of your shop is one of the first impressions that many people get of you and your brand, so it stands to reason that you are going to want to make sure the impression that they get is a good one.
The look of your shop sign is important, but also it is essential that you have the right information on it too!
Name & Brand
One of the most important aspects of your business is the name and its branding. You need to make sure that you include the name of your business & any logos that you have. Try and keep it in any colour schemes that you have running through business stationary so that everything is constant and your customers come to know your colour scheme. If you have a business tag line/slogan then including this if you can is also a good idea!
If you have a website then try and include this on your shop sign. A prompt for people to find you on social media is also a good idea… “Like us on Facebook” or something similar can work well. Including your phone number on your shop front sign is also a good idea.
You won’t always be open, so it is important to let your customers know when they can come back and find you there. By including opening times on shop front signs then you are encouraging customers to come back and buy from you when you are open. People won’t want a wasted trip, so if you don’t have this on your signage/shop front somewhere then it might mean that they don’t bother to come back at all, and you have lost some potential custom.
Of course the information you include on shop front signs depends massively on the size of the sign! Try and make sure that the sign doesn’t look too cluttered; you want customers to be able to glance up and see what they need to know. If you have a relatively small shop front sign then keep some of the information to a minimum so that customers don’t get overloaded with information when they glance up and see your signage.
At Image Sign Studio, we design and produce a range of business signs from Retail to Industrial signage. To take a look at our work please see our shop signs gallery.