You are in business to make money and to do that you need customers. Without them, there are no sales, there’s no money – and to put it bluntly, there is no business. The question is how do you attract new customers and, more importantly, get them to come to you rather than your competition?

If you own a brick and mortar business, you may not realise is how big a role commercial signage plays in not only helping your customers find you, but also helping you to stand out against your competition. Your business sign is a valuable marketing tool, and here’s why.

Your Business Sign is a Promise of Value to your Customers

Businesses often overlook the importance of commercial signage because, let’s face it, business signs are everywhere. They form a huge part of the architecture of the high-street, and therefor are sometimes seen as merely a necessary expense when setting up or running a brick and mortar business.

But commercial signage is not just a tool to enable customers (and potential new customers) recognise and identify your business. A high-quality, well-placed sign will do much more than that: it will communicate your brand promise, convey the quality of your products or services and create a lasting impression in the minds of your target consumers.

Quality Signage Ensures a Good First Impression

A sign that is visually interesting, clear and eye-catching will grab the attention of customers when they visit your business, but also draw the eye of anyone who might be passing by. Ensuring your sign is unique and memorable in design is a great way to build brand awareness with those local to you, and can turn potential customers into new customers in no time.

A cleverly designed sign can also act as a landmark – and this is exactly the sort of impact you should be aiming for when considering your new sign. A sign that is bold and distinctive enough to act as a visual marker is a sure way to make your business stand out, both on the high-street and in the memory of your customers.

A Professional Business Sign Is an Investment, Not an Expense

Businesses that understand the value of good commercial signage recognise that a high-quality, well placed sign will attract new customers, generate profits and effectively ‘pay for itself’ soon after the initial cost of manufacturing and installing the sign.

Think about it – your sign acts as an advertising banner for your business, 24 hours a day, seven days a week, and is a vital piece of the puzzle when it comes to generating brand recognition with your customers. For these reasons, the importance of distinctive, well-designed commercial signage as a marketing tool cannot be overstated. After all, you only get one chance to make a first impression.

Making a Great First Impression with your Shop Signage